Demand is the measure of how much total electricity a co-op member is using at any given time. The cooperative invests in the electrical system to ensure there is enough capacity to meet the members highest projected demand.
The cooperative currently recovers demand-related costs through the volumetric energy charge, but recovering such costs through a separate demand charge will allow the cooperative to more appropriately recover the demand-related costs of serving each individual member and avoid cross-subsidization.
Demand would be measured during a single billing cycle and would reset for the next cycle.